Lighthouse Plays Ad Campaign

Integrated digital campaign from the ground up

In the fall of 2023, I was a freelance contractor for a consulting firm that wanted pilot new marketing services for their clients. One of those clients was Lighthouse plays, a theater script publishing company that focused on adapting classical stories for modern audiences. What we had to start with was a website and plenty of photos for creatives, but we had a relatively low budget and limited analytics infrastructure. We started by identifying goals, KPIs, and audiences and built our integrated marketing strategy from the ground up.

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Balance Begins Broadsheet

Promotional broadsheet for in-world immersion

My freelance and entrepreneurial endeavors eventually led me to getting involved in developing story and marketing content for an augmented reality game startup. Through a strategic partnership, we secured a table at a local art fair and wanted to use it to build hype for the game we were developing. We had posters that would create an augmented reality effect when scanned with a phone, but with limited time and resources for testing our technology, we wanted to have additional material as a back up. After some brainstorming we landed on the idea of creating a in-universe broadsheet with various news articles, advertisements, hints at conspiracies, and even a political cartoon to introduce people to the fictional world we were creating and garner interest for out game.

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K-State Microcredentials Website

Large, high visibility web project

After a year-long pilot project K-State officially launched its microcredential offerings and we needed a website to point campaigns to, provide information, and drive enrollment. When I was assigned the project there had been a few discussions and ideas in development. Starting from there, I coordinated with stakeholders, assembled a project team and setup a project timeline.

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Summer School 2020 Marketing

Pivoting summer school marketing for all online.

March 2020 presented new problems for all of us. We had already planned, prepared, and launched the beginning of our ad campaign for summer school when we got word that the campus would be closed for the summer due to the Covid-19 pandemic. We had to quickly pivot our messaging and strategy to promote an online-online summer experience and increase our efforts to maintain enrollment, all while adjusting to new remote work processes.

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Awesome Mix Vol. 2 (Guess)

Personal project. Inspired by Marvel’s Guardians of the Galaxy.

[May contain Guardians of the Galaxy Spoilers.] Guardians of the Galaxy had a very fun and iconic sound. That sound largely came from a mix tape that the main character, Peter Quill (Starlord), received from his mother when he was a child. At the end of the movie, we find out he has a second tape. The obvious implication is the sequel will have the same iconic soundtrack of (mostly) 70s pop songs. I like to think of my self as pretty good with music, so I decided to guess what songs might appear in the next movie and on Awesome Mix Vol. 2. Here it is.


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Movie Cards (In the Works)

Personal project, still in the works.

Over the years, I’ve developed an extensive digital movie library. It’s gotten a bit too large for guests to browse through the library itself. To solve this problem, I’ve started a project to physically display my movie library in an organized and expandable manner for guests to browse. I am creating custom designed cards (the size of a business card) that can be displayed in a Rolodex or something similar in a manner where I can easily group them into genres and sort alphabetically. I’m also using designs that can be easily scaled to print as movie posters.


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Bonus Artwork!

Designed in the Office of Graduate & Continuing Studies at PSU.

This is a collection of some of my favorite miscellaneous & unused artwork from my time working as a Graduate Assistant in the Office of Graduate & Continuing Studies at Pittsburg State University.

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The Gates of Jurassic Park (cookie)

Designed for the 2014 Family Christmas Eve Cookie Contest

For as long as I can remember my mother has hosted a family Christmas Eve party, and for the second year in a row, this party has included a cookie contest. Last year I won with a sheet cookie in the form of a map of Middle Earth (I’ll make a post for this too). As the defending champion, I wanted to take it to the next level, something less 2-dimmensional. I also wanted to stick with the movie theme. So, I made the best damn Gates of Jurassic Park cookie you’ve ever seen!


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MET Promotional Video

Designed for the Office of Graduate and Continuing Studies at PSU

This video was created for the Master of Engineering Technology program at Pittsburg State University. I filmed, edited, and produced it while working as a Graduate Assistant for the Office of Graduate and Continuing Studies. Prior to this project, I had no professional video experience. I learned nearly everything involved on the job. This was a fun project and and a great experience.

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