Category Archives: Advertisements

Lighthouse Plays Ad Campaign

Integrated digital campaign from the ground up

In the fall of 2023, I was a freelance contractor for a consulting firm that wanted pilot new marketing services for their clients. One of those clients was Lighthouse plays, a theater script publishing company that focused on adapting classical stories for modern audiences. What we had to start with was a website and plenty of photos for creatives, but we had a relatively low budget and limited analytics infrastructure. We started by identifying goals, KPIs, and audiences and built our integrated marketing strategy from the ground up.

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Balance Begins Broadsheet

Promotional broadsheet for in-world immersion

My freelance and entrepreneurial endeavors eventually led me to getting involved in developing story and marketing content for an augmented reality game startup. Through a strategic partnership, we secured a table at a local art fair and wanted to use it to build hype for the game we were developing. We had posters that would create an augmented reality effect when scanned with a phone, but with limited time and resources for testing our technology, we wanted to have additional material as a back up. After some brainstorming we landed on the idea of creating a in-universe broadsheet with various news articles, advertisements, hints at conspiracies, and even a political cartoon to introduce people to the fictional world we were creating and garner interest for out game.

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Summer School 2020 Marketing

Pivoting summer school marketing for all online.

March 2020 presented new problems for all of us. We had already planned, prepared, and launched the beginning of our ad campaign for summer school when we got word that the campus would be closed for the summer due to the Covid-19 pandemic. We had to quickly pivot our messaging and strategy to promote an online-online summer experience and increase our efforts to maintain enrollment, all while adjusting to new remote work processes.

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The Spring Collection – 2014

Designed for various school projects while attending Pittsburg State University.

These are just a few of my favorite design-related school projects I created in the spring semester of 2014. These designs were made for 3 projects in two different classes.

Spring-Collection

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GoPro Advertising Brief

Designed an Advertising Campaigns class, while earning my MBA at Pittsburg State University.

This was a semester-long individual project that was designed to provide us with hands-on experience creating an advertising brief for a campaign that spanned multiple mediums including: publications, radio, TV, outdoor advertising, billboards, and new media. At the beginning of the course, each student in the class randomly given a brand or product that we would develop a variety of advertisements for throughout the semester. I was given GoPro.

GoPro-Ad-Collage

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Most of My Undergraduate Work

Designed during my undergraduate studies.

During my undergraduate studies I used a Blogger website for my portfolio. I’ll eventually update this portfolio to include the work featured there. For now, I encourage you to take a look. There’s some good work there, including logos, 3D design, packaging, print work, and more…

blogger-header

Visit Blogger portfolio…

Class Project: Publication Ad

Designed for Digital File Preparation class while studying Commercial Graphics at PSU.

For this assignment, the challenge was to create two ads for a full color publication. One had to be a full page and the other a partial page. I had some trouble determining the topic of this ad until I was inspired by Jimmy Fallon’s release of the Late Night with Jimmy Fallon iPhone App. I immediately saw the potential of a publication ad. I wanted to use their design themes from the show, website, and the app itself to create the ad. I found a similar font, used their approximate colors, and did my best to stay true to the style of the show. The colors are matches of the web colors, so I was curious as to how they would print.

leadimg_dfp-pub-ad

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