Lighthouse Plays Ad Campaign

Integrated digital campaign from the ground up

In the fall of 2023, I was a freelance contractor for a consulting firm that wanted pilot new marketing services for their clients. One of those clients was Lighthouse plays, a theater script publishing company that focused on adapting classical stories for modern audiences. What we had to start with was a website and plenty of photos for creatives, but we had a relatively low budget and limited analytics infrastructure. We started by identifying goals, KPIs, and audiences and built our integrated marketing strategy from the ground up.

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Balance Begins Broadsheet

Promotional broadsheet for in-world immersion

My freelance and entrepreneurial endeavors eventually led me to getting involved in developing story and marketing content for an augmented reality game startup. Through a strategic partnership, we secured a table at a local art fair and wanted to use it to build hype for the game we were developing. We had posters that would create an augmented reality effect when scanned with a phone, but with limited time and resources for testing our technology, we wanted to have additional material as a back up. After some brainstorming we landed on the idea of creating a in-universe broadsheet with various news articles, advertisements, hints at conspiracies, and even a political cartoon to introduce people to the fictional world we were creating and garner interest for out game.

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K-State Microcredentials Website

Large, high visibility web project

After a year-long pilot project K-State officially launched its microcredential offerings and we needed a website to point campaigns to, provide information, and drive enrollment. When I was assigned the project there had been a few discussions and ideas in development. Starting from there, I coordinated with stakeholders, assembled a project team and setup a project timeline.

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Summer School 2020 Marketing

Pivoting summer school marketing for all online.

March 2020 presented new problems for all of us. We had already planned, prepared, and launched the beginning of our ad campaign for summer school when we got word that the campus would be closed for the summer due to the Covid-19 pandemic. We had to quickly pivot our messaging and strategy to promote an online-online summer experience and increase our efforts to maintain enrollment, all while adjusting to new remote work processes.

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MET Promotional Video

Designed for the Office of Graduate and Continuing Studies at PSU

This video was created for the Master of Engineering Technology program at Pittsburg State University. I filmed, edited, and produced it while working as a Graduate Assistant for the Office of Graduate and Continuing Studies. Prior to this project, I had no professional video experience. I learned nearly everything involved on the job. This was a fun project and and a great experience.

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