Tag Archives: favorites

Balance Begins Broadsheet

Promotional broadsheet for in-world immersion

My freelance and entrepreneurial endeavors eventually led me to getting involved in developing story and marketing content for an augmented reality game startup. Through a strategic partnership, we secured a table at a local art fair and wanted to use it to build hype for the game we were developing. We had posters that would create an augmented reality effect when scanned with a phone, but with limited time and resources for testing our technology, we wanted to have additional material as a back up. After some brainstorming we landed on the idea of creating a in-universe broadsheet with various news articles, advertisements, hints at conspiracies, and even a political cartoon to introduce people to the fictional world we were creating and garner interest for out game.

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Summer School 2020 Marketing

Pivoting summer school marketing for all online.

March 2020 presented new problems for all of us. We had already planned, prepared, and launched the beginning of our ad campaign for summer school when we got word that the campus would be closed for the summer due to the Covid-19 pandemic. We had to quickly pivot our messaging and strategy to promote an online-online summer experience and increase our efforts to maintain enrollment, all while adjusting to new remote work processes.

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Movie Cards (In the Works)

Personal project, still in the works.

Over the years, I’ve developed an extensive digital movie library. It’s gotten a bit too large for guests to browse through the library itself. To solve this problem, I’ve started a project to physically display my movie library in an organized and expandable manner for guests to browse. I am creating custom designed cards (the size of a business card) that can be displayed in a Rolodex or something similar in a manner where I can easily group them into genres and sort alphabetically. I’m also using designs that can be easily scaled to print as movie posters.

BTTF-LeaderImg

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MET Promotional Video

Designed for the Office of Graduate and Continuing Studies at PSU

This video was created for the Master of Engineering Technology program at Pittsburg State University. I filmed, edited, and produced it while working as a Graduate Assistant for the Office of Graduate and Continuing Studies. Prior to this project, I had no professional video experience. I learned nearly everything involved on the job. This was a fun project and and a great experience.

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Research Incentives Book

Designed for the Office of Graduate and Continuing Studies at PSU

This was a long-term project created to provide information and promote research incentives and resources available to professors and students at Pittsburg State University. It was a long-term project because it probably had more different versions that any other project I worked on for this office.

ribook-overview

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Graduate Programs Slideshow

Designed for the Office of Graduate and Continuing Studies at PSU

This slideshow was created and updated by me for the Graduate Office to promote our catalog of graduate programs. We kept the slideshow on display in our office on a screen visible when you walk in, and we set it as a screensaver for the offices public computer. This was also the slideshow we would use at education and career fairs.

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GoPro Advertising Brief

Designed an Advertising Campaigns class, while earning my MBA at Pittsburg State University.

This was a semester-long individual project that was designed to provide us with hands-on experience creating an advertising brief for a campaign that spanned multiple mediums including: publications, radio, TV, outdoor advertising, billboards, and new media. At the beginning of the course, each student in the class randomly given a brand or product that we would develop a variety of advertisements for throughout the semester. I was given GoPro.

GoPro-Ad-Collage

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