Designed an Advertising Campaigns class, while earning my MBA at Pittsburg State University.
This was a semester-long individual project that was designed to provide us with hands-on experience creating an advertising brief for a campaign that spanned multiple mediums including: publications, radio, TV, outdoor advertising, billboards, and new media. At the beginning of the course, each student in the class randomly given a brand or product that we would develop a variety of advertisements for throughout the semester. I was given GoPro.
