Integrated digital campaign from the ground up

In the fall of 2023, I was a freelance contractor for a consulting firm that wanted pilot new marketing services for their clients. One of those clients was Lighthouse plays, a theater script publishing company that focused on adapting classical stories for modern audiences. What we had to start with was a website and plenty of photos for creatives, but we had a relatively low budget and limited analytics infrastructure. We started by identifying goals, KPIs, and audiences and built our integrated marketing strategy from the ground up.

The Details

More details coming soon…