Pivoting summer school marketing for all online.
March 2020 presented new problems for all of us. We had already planned, prepared, and launched the beginning of our ad campaign for summer school when we got word that the campus would be closed for the summer due to the Covid-19 pandemic. We had to quickly pivot our messaging and strategy to promote an online-online summer experience and increase our efforts to maintain enrollment, all while adjusting to new remote work processes.
