Designed for SoupRadio.com
SoupRadio.com is an online radio station I created in the summer of 2013 with a few of my friends. I was responsible for the logo, favicon, website color scheme, a majority of the song selection and rotation, the licensing, and all tangible resources. The website itself was design by Josh Herder under my direction.
I had a pretty good idea for the logo before I got started. I wanted to use a light, clean, modern font with appropriate imagery to replace a letter. I sketch a few designs (I’ll try to upload a photo when I get this out of storage), but this is basically the first thing that came to mind. The difficult part was selecting the color. What color represents music. I did some research, and discovered there is no common color for music related logos or designs. Some genres of music, however, did seem to have connections to colors. Pop and alternative music tended to relate to warm colors, like red, orange, and yellow. Country music seemed to like blues and greens. Metal had dark colors with red and purple. Etc…
Well the whole point of the radio station is to not discriminate by genre, so ultimately, I decided to use all the colors (actually, just 6). Orange, red, purple, blue, green, and yellow. However, I didn’t want to have a complicated design with multiple colors. Instead, I made a variable logo and color scheme. Every time someone refreshes the page, it has a chance to produce any one of these colors. The exception being yellow, which did not work well on all the displays we tested. And for the final touch, at night, the off-white background goes black, ultimately creating 10 different color schemes for the website. See for yourself.
“SoupRadio.com” is an easy URL to communicate to someone, but people still had to remember it. It is for this reason that I created a little square card to hand out. It features the logo and URL on one side, and a QR-code on the back. When scanned the QR-code will take you to the website.
For more on Josh Herder’s contribution, visit his portfolio.