{"id":2114,"date":"2023-10-07T11:04:00","date_gmt":"2023-10-07T11:04:00","guid":{"rendered":"http:\/\/whynotboth.com\/design\/?p=2114"},"modified":"2024-03-25T11:20:40","modified_gmt":"2024-03-25T11:20:40","slug":"balance-begins-broadsheet","status":"publish","type":"post","link":"https:\/\/whynotboth.com\/design\/?p=2114","title":{"rendered":"Balance Begins Broadsheet"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Promotional broadsheet for in-world immersion<\/h4>\n\n\n\n<p>My freelance and entrepreneurial endeavors eventually led me to getting involved in developing story and marketing content for an augmented reality game startup. Through a strategic partnership, we secured a table at a local art fair and wanted to use it to build hype for the game we were developing. We had posters that would create an augmented reality effect when scanned with a phone, but with limited time and resources for testing our technology, we wanted to have additional material as a back up. After some brainstorming we landed on the idea of creating a in-universe broadsheet with various news articles, advertisements, hints at conspiracies, and even a political cartoon to introduce people to the fictional world we were creating and garner interest for out game.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" src=\"http:\/\/whynotboth.com\/design\/wp-content\/uploads\/2024\/03\/Balance-Begins-Broadsheet-Portfolio-Banner-Graphic.png\" alt=\"\" class=\"wp-image-2115\" srcset=\"https:\/\/whynotboth.com\/design\/wp-content\/uploads\/2024\/03\/Balance-Begins-Broadsheet-Portfolio-Banner-Graphic.png 1000w, https:\/\/whynotboth.com\/design\/wp-content\/uploads\/2024\/03\/Balance-Begins-Broadsheet-Portfolio-Banner-Graphic-300x120.png 300w, https:\/\/whynotboth.com\/design\/wp-content\/uploads\/2024\/03\/Balance-Begins-Broadsheet-Portfolio-Banner-Graphic-768x307.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><!--more--><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Details<\/h3>\n\n\n\n<p>More details coming soon&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promotional broadsheet for in-world immersion My freelance and entrepreneurial endeavors eventually led me to getting involved in developing story and marketing content for an augmented reality game startup. Through a strategic partnership, we secured a table at a local art fair and wanted to use it to build hype for the game we were developing. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[200,274,190,280,273],"tags":[282,261],"_links":{"self":[{"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=\/wp\/v2\/posts\/2114"}],"collection":[{"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2114"}],"version-history":[{"count":1,"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=\/wp\/v2\/posts\/2114\/revisions"}],"predecessor-version":[{"id":2116,"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=\/wp\/v2\/posts\/2114\/revisions\/2116"}],"wp:attachment":[{"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}