{"id":2094,"date":"2023-11-30T00:52:00","date_gmt":"2023-11-30T00:52:00","guid":{"rendered":"http:\/\/whynotboth.com\/design\/?p=2094"},"modified":"2024-03-25T10:38:22","modified_gmt":"2024-03-25T10:38:22","slug":"lighthouse-plays-ad-campaign","status":"publish","type":"post","link":"https:\/\/whynotboth.com\/design\/?p=2094","title":{"rendered":"Lighthouse Plays Ad Campaign"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Integrated digital campaign from the ground up<\/h4>\n\n\n\n<p>In the fall of 2023, I was a freelance contractor for a consulting firm that wanted pilot new marketing services for their clients. One of those clients was Lighthouse plays, a theater script publishing company that focused on adapting classical stories for modern audiences. What we had to start with was a website and plenty of photos for creatives, but we had a relatively low budget and limited analytics infrastructure. We started by identifying goals, KPIs, and audiences and built our integrated marketing strategy from the ground up.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" src=\"http:\/\/whynotboth.com\/design\/wp-content\/uploads\/2024\/03\/Lighthouse-Plays-Portfolio-Banner-Graphic.png\" alt=\"\" class=\"wp-image-2095\" srcset=\"https:\/\/whynotboth.com\/design\/wp-content\/uploads\/2024\/03\/Lighthouse-Plays-Portfolio-Banner-Graphic.png 1000w, https:\/\/whynotboth.com\/design\/wp-content\/uploads\/2024\/03\/Lighthouse-Plays-Portfolio-Banner-Graphic-300x120.png 300w, https:\/\/whynotboth.com\/design\/wp-content\/uploads\/2024\/03\/Lighthouse-Plays-Portfolio-Banner-Graphic-768x307.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><!--more--><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Details<\/h3>\n\n\n\n<p>More details coming soon&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integrated digital campaign from the ground up In the fall of 2023, I was a freelance contractor for a consulting firm that wanted pilot new marketing services for their clients. One of those clients was Lighthouse plays, a theater script publishing company that focused on adapting classical stories for modern audiences. What we had to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[200,274,280],"tags":[],"_links":{"self":[{"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=\/wp\/v2\/posts\/2094"}],"collection":[{"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2094"}],"version-history":[{"count":2,"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=\/wp\/v2\/posts\/2094\/revisions"}],"predecessor-version":[{"id":2113,"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=\/wp\/v2\/posts\/2094\/revisions\/2113"}],"wp:attachment":[{"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whynotboth.com\/design\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}